Founded by Kat Goodrich, Studio What Not was created to share a universe of original illustration and design through high-quality accessories, art prints, vinyl stickers, and screen-printed apparel. Kat's work takes inspiration from nature, pop culture, sci-fi, horror, and music.

 Kat can usually be found at her home studio creating original hand drawn and graphic pieces with a cat perched somewhere nearby. In her free time, she enjoys bird watching, amateur juggling, doodling, choreographing faux fight scenes, and assisting her husband Drew in buying and selling comic books. 

Kat's previous experience includes over eight years as a Proposal Manager for large-scale bridge and highway projects throughout the country. In this role, she was responsible for the delivery of various types of print work, branding, packaging, and copy writing and editing.